CRM Automation Manager

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At Apple, innovation and excellent communication are key to our success and continued growth. The Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple’s media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple Apple services, including: Apple TV+, Music, Arcade, News+, Fitness+, App Store, and Apple One. This role requires a self-driven and solutions-oriented innovator to design marketing automation flows and launch multi-channel customer communications for Apple services. The Growth Operations Solutions Architect will work cross-functionally with various teams including growth marketing, product, engineering, and business to develop and launch multi-channel customer communications including notifications, ultimately driving awareness, acquisitions and engagement of Apple services and products. As the subject matter expert of customer journey orchestration, the Growth Operations Solutions Architect will think strategically, execute flawlessly, and effectively collaborate in a matrix organization.
Develop, test, and deploy customer journeys. This involves assessing product and strategic objectives, platform capabilities and data needs. Considering the complexities of global large-scale projects, collaborate and communicate clearly and effectively with stakeholders to ensure that operational plans, deliverables and risks are properly communicated and addressed. Optimize performance through A/B testing to drive incremental growth and overall program improvement. Monitor campaign performance for operational integrity and identify and communicate issues to internal teams. Identify key opportunities for innovation in campaign performance, operational efficiency, processes, and product tooling. Build a knowledge portal of best practices and playbooks that serve as a reference and training resource.
  • 8+ years of lifecycle marketing experience building and launching acquisition and engagement initiatives
  • Technical proficiency in building automation flows with CRM or ESP platforms such as Salesforce Marketing Cloud, Braze, Oracle Responsys
  • Proven experience with logical reasoning and critical thinking
  • Experience in SQL to target customers through customer segmentation
  • Bachelor’s degree or equivalent education
  • Willingness to take action, be resourceful, cut through ambiguity, and remove roadblocks
  • Experience driving excellence to deliver projects with high attention to detail and quality
  • Ability to think clearly with a strategic mindset when making decisions for any situation
  • Teammate mentality with strong consideration for impact on team members
  • Effective and persuasive communication skills in all mediums to gain support
  • A passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay, Apple TV, Apple News, Apple Fitness+, Apple One, etc.)
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $133,800 and $222,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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