Writer, Interactive Experiences

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Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Interactive Experiences group is part of Apple Marcom and is responsible for designing cutting-edge digital shopping experiences on apple.com, the Apple Store app, and emerging digital platforms. We also create marketing for Apple Store services and programs. Writers craft the words that help define the Apple customer shopping experience. They create clear, concise, way-finding copy to guide a shopper through a purchase. They write headlines and body copy (long and short) for direct marketing, retail programs, apps and in-store experiences.
Writers on the Interactive Experiences team partner with the world’s best Art Directors and Experience Designers to create groundbreaking digital concepts, platforms, and shopping experiences. They also develop copy for technical solutions that may include spatial computing and AI tools. RESPONSIBILITIES: - Write clear, concise, conversational copy that guides a customer through a shopping experience and inspires them to buy Apple products. - Represent the customer’s perspective and be considerate of how we talk to them. - Collaborate with creative leads and cross-functional partners to refine (and refine and refine and refine) copy until it’s flawless. - Clear understanding of copy deck management and copy review processes (including legal and Editing reviews and handoff protocol) - Keep up to date on the latest Apple products, e-commerce trends, and digital technologies.
  • At least 7+ years of experience in a creative-focused advertising agency, digital agency or in-house at a brand.
  • A portfolio that demonstrates strategic insight, copywriting and UX writing talent through marketing campaigns and digital customer experiences.
  • Experience with cross-functional collaboration partnering with UX/Experience Design and Art Directors/Visual Design.
  • Bachelor's degree
  • Enthusiasm for learning the mechanics of a system or the architecture of an experience.
  • Strategic and critical thinking skills.
  • Meticulous attention to detail.
  • Willingness to take risks, fail, and learn from mistakes.
  • Ability to absorb and digest a detailed business document and map it to the overall goal of a project.
  • Meets deadlines and has experience partnering with producers and other cross-functional partners.
  • Ability to cut through ambiguity to find the right path forward despite uncertainty.
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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