Head of Marketing, Apple Services - Europe
Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish. Appleʼs employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
We are looking for a multifaceted, highly motivated Marketing & Growth Lead with a subscription marketing and leadership background to join our Services team for App Store and Apple Media Products –including Apple Music, Apple TV+, Apple Books, Apple News and Apple Podcasts– across UK & Europe.
You will be leading a team of marketers, as well as driving product adoption, engagement and retention across a variety of subscription businesses. You’ll make sure our marketing programmes are executed to the highest standards and with the maximum effect, focusing on our owned and partner channels as key drivers for growth.
Lead a team of highly skilled brand and content marketers to develop and drive awareness across Apple Services.
Drive growth across Apple Services through acquisition, user engagement and churn reduction via multiple channels such as Strategic Partnerships, Performance, CRM and Affiliate marketing.
Collaborate with a broad range of internal partners to ensure all programmes and campaigns are well structured and aligned with business objectives.
Analyse and optimise all projects and campaigns to find opportunities to grow based on customer insights that are aligned with Apple values.
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level to help develop programs.
- Outstanding leadership skills, with the ability to lead by example and be very hands on with programmes and campaigns.
- Extensive experience in subscription marketing - defining strategies to optimise for acquisition, engagement and retention
- Excellent external partnership skills, ideally carrier, media and retail
- Proven expertise in project management skills, to collaborate with multiple partners, prioritise high impact activities, and keep sophisticated projects moving forward.
- Excellent communication skills with the ability to build positive relationships with partners both internally and externally.
- Growth track record, with experience running consumer lifecycle or growth campaigns across multiple channels.
- A real passion for technology, content, art and culture
- Deep knowledge of marketing tools, strategies and industry trends.
- Understanding of the iOS ecosystem, monetisation, customer engagement and acquisition models.
- Results-oriented and analytical, with a focus on attention to detail.