Platform Specialist - Real Money Gaming
At Apple, we don’t just create products — we create the kind of wonder that’s revolutionised entire industries. It’s the diversity of our teams and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.
Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple’s content partners: We help publishers and developers to earn money for the work that they produce, and we help consumers to discover amazing content that iOS developers are crafting for their iPhone and iPad. Apple Search Ads in the App Store are an easy, efficient and exceptionally fast-growing platform for app discovery. With over 65% of all app downloads resulting directly from a search on the App Store, Apple Search Ads is quickly becoming the platform of choice for app promotion for iOS developers.
Do you have experience in account management and/or an authoritative grasp of mobile and app performance marketing within the Real Money Gaming industry? Are you highly analytical, inventive, customer-focused, team-oriented and skilled at working independently to meet business objectives? If so, this could be a great opportunity for you!
The Platform Specialist team focuses on leading, growing and developing our key strategic accounts, providing an outstanding service for our customers. We have a new opportunity for a Platform Specialist to join the Real Money Gaming vertical, where you will be responsible for helping businesses with promotion and discovery across Apple’s advertising platforms.
The Platform Specialist team is essential to the business success, combining their abilities of analysing data, optimising accounts and articulating this in clear and simple terms with clients directly, with a focus on driving client growth and delivering best in class customer service. You’ll be responsible and accountable for owning, growing and developing our key strategic accounts across EMEA represented by our London office. Key responsibilities include:
- Own and grow a book of business within the Real Money Gaming vertical, by making recommendations to clients on how to best optimise their campaigns to hit their business goals and get the most value from Apple’s advertising platforms, whilst also forging long-term partnerships.
- Increase awareness and understanding of Apple’s advertising platforms throughout the industry by building connections with clients, agencies and partners.
- Maintain a high-level of outreach via email, phone and meetings to ensure clients hit their business goals and objectives.
- Work closely with your Manager & Client Partner team to ensure proper execution and alignment with customer objectives.
- Plan ahead to help clients take advantage of the uplift in search volume that comes with seasonal and sporting events.
- Utilise your experience in the sector to develop a strategy for long-term success across your portfolio of clients & prospects.
- Act as a thought-leader within the category both internally and for clients and agencies.
- Use internal & external data sets to understand how to best help grow your customers’ business.
- Partner closely with your regional colleagues and other key stakeholders such as marketing and product, feeding back market sentiment on our products.
- Be part of an inclusive and open team culture, with results focussed behaviours that ensures the business hits its revenue and customer satisfaction targets.
- A proven track record of meeting or exceeding targets in the real-money gaming space, with performance type advertisers or for a business that has deep connections to the category.
- Demonstrable account management / client facing sales experience, or in a target-orientated/commercial role within the real money gaming sector.
- Strong experience within performance advertising, the mobile and app market and a keen passion for the ever-changing digital space.
- Understanding of the key metrics and performance benchmarks in sports betting and real-money casino.
- Great collaboration, prioritisation and planning skills.
- Strong Excel literacy and analytical skills are critical for this role.
- You have a clear eye and can focus on the details and trends, combined with the skills to react quickly, ensuring the best in class service for clients, whilst keeping a cool head under tight deadlines.
- Excellent communication skills, able to listen effectively, socialise ideas across functions and articulate the business visions both internally and externally.
- Passionate about working across teams, driving a culture of collaboration and shared success.
- Fluency in English with additional languages are a plus too!