Commercial Offers & Promotions Lead - Apple Store Online, EMEIA
Apple Retail sets out to deliver great customer experiences every day. We execute down to the very finest of detail with strong attention to local market needs to ensure whether the customer buys from a Store or Online they have been delighted not only by our products, but by the very best of service. As a Commercial Offers & Promotions Lead for Apple Store Online, you will join an extraordinary team that is responsible for all commercial offers, promotions and key commercial moments in Apple Retail.
You will be deeply committed to help drive commercial performance leveraging an in-depth understanding of customer and business needs across EMEIA. You will work closely with our
Country Managers, Commercial Managers and Performance and Insights teams, as well as cross-functional teams across Retail to craft and deliver compelling commercial offers, and go to market commercial strategies for key buying moments.
In this role, you will need to be creative and detail-oriented to conduct market analysis, define business problems and opportunities, and ultimately develop commercial propositions to drive the growth of Apple Retail.
- End to end lead for designated commercial offers and promotions across the EMEIA region
- Lead the NPI go to market commercial strategy and financing partner readiness activities
- Identify opportunity areas within the business to drive performance improvements to unlock sales opportunities or accelerate growth
- Lead the analysis, development and design of all commercial offers and promotions; work with finance to develop the business case and with commercial managers to align to key country strategies
- Develop the offer and promotion roadmap for EMEIA, aligning closely with opportunities identified in key country plans
- Support the localisation and launch of WW led promotions; represent the Geo during the design and build phases to ensure strong Geo fit
- Partner with the Performance Insights team to assess the performance of Commercial Promotions and Offers; identify reporting needs and share insights on promotion performance including marketing and campaign performance
- Partner with Country and Commercial Managers to identify opportunities to leverage affordability capabilities to drive new offers and promotions
- Provide insights and opportunities on the overall customer behaviour to key local and global business partners, utilising internal and external data references
- Develop and maintain relationships with a core group of business stakeholders and build strong regional relationships with the WW Promotions and Commercial Programs teams
- Experience in commercial management, finance or project management
- A strong knowledge of the functions and levers associated with a retail business, including the ability to interpret and enable business insight
- Ability to analyse competitive offers from both a commercial and customer experience
- Team worker with a demonstrable track record of working within and across functions.
- Excellent analytical and reporting skills
- Experience of developing consumer focussed offerings, leveraging key internal and external partners.
- Excellent time and project management skills
- Highly proficient with Microsoft Excel and Strong in Keynote
- Strong command of English (2nd language would be a plus), both written and spoken