Marketing Manager, App Store, iTunes, Apple Music - MX & Pan Latin

Mexico City, Federal District, Mexico


Posted: 10 Jan 2019
Weekly Hours: 48
Role Number: 200027439
The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. As part of the Mexico & Spanish Speaking Latin America Marketing Team, you will be responsible for ensuring Apple Music, iTunes & iBooks marketing programs are executed to the highest standards and with the maximum effect. Apple Music is the world’s fastest-growing subscription music streaming service and offers subscribers an incredible catalog of more than 45 million songs, combined with their entire iTunes library, which they can stream or download for offline listening all completely ad-free. We are looking for a dynamic, highly motivated marketing manager to join our subscription and content services marketing team in Mexico. You will lead all aspects of Apple Music, App Store and iTunes marketing, working closely with the local business teams and the international marketing teams. You are a great fit if you are an experienced marketing manager with a deep understanding of entertainment services marketing, a knowledge of digital marketing channels, and/or subscription marketing. You will also ideally have experience in the local music scene as well as a professional network with marketing leads at CMO level in the entertainment and media industry. You should be organized and results driven with experience in handling multiple projects simultaneously and to tight deadlines. You should also be a sleeves-up, hands-on candidate who likes to deep dive on projects and support the cross platform teams on finding the best solutions for each challenge. You posses the communication skills to work across a complex matrix organization, and should be able to build positive relationships with key partners to help deliver world-class marketing programs and partnerships. You’re a marketing and digital enthusiast, love keeping up with pop culture, and are passionate about how technology shapes our future. Most of all, you’re excited about the role music, movies, TV series and books play in people’s lives. This position is located in Mexico City, Mexico.

Key Qualifications

  • Over 10 years of marketing experience in music, subscription, digital entertainment and media industries.
  • Deep understanding of online and offline marketing channels and which ones work the best based on the business objective.
  • Ability to manage deadlines and work effectively with cross-functional teams in a fast-paced environment.
  • Proven experience in implementing innovative and measured marketing programs that generate results and promote the brand.
  • A strong project management background is key to drive the roadmap end to end while leading varying and concurrently levels of complexity and timelines.
  • Skilled in measuring effectiveness of marketing programs.
  • Excellent written and verbal communication skills.
  • Capable of being the voice of the service when needed.
  • Excelled at working in a dynamic environment within a global organization.
  • Resourceful, creative, and able to work independently.
  • Passionate about Music and Technology.


In this role you: Are responsible for delivering marketing initiatives to make Apple Music and iTunes the leading music service in Mexico & Spanish Speaking Latam. Are capable of delivering performance-oriented campaigns while identifying creative opportunities for developing demand-generation channels. Will work with local CMOs, marketing managers, business managers, labels, artists managers, publishers, studios, and partners to support key marketing initiatives. Will develop cohesive local marketing programs which align with global, international and regional business objectives. Will lead budget allocation and marketing resources in line with business goals. Will expand adoption of existent brand guidelines and marketing tools, creating compelling and shareable learnings with artists, labels and inside the organization. Will identify local marketing channels to drive customers and consumption to our services. Will test, learn and iterate to optimize regional marketing performance. Will support global marketing priorities at a local level.

Education & Experience

BA/BS degree in Marketing, Communication, Business or related. You have fluent command of Spanish and English languages. Portuguese fluency is highly desirable.

Additional Requirements

  • Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.