Head of Marketing Communications, India
Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Head of Marketing Communications (Marcom) will be a key member of Apple’s Marketing leadership team in India. They will work with key internal teams such as Sales, Retail and Services as well as the Worldwide (WW) Marcom team headquartered in Cupertino, California. This role reports to Apple’s Director of Marketing for India.
Lead the Apple India Marcom team, responsible for planning, driving, and executing Apple’s India marketing communications across all customer-facing touch points, including advertising, digital / interactive, channel and retail. In this role you will:
- Partner closely with WW and local teams, including Product Marketing, Services, Corporate Communications, Sales and WW Marcom, to drive the Marcom strategy for India.
- Understand deeply the core business and product challenges/opportunities to identify breakthrough strategies and execution.
- Serve as the Marcom lead within the broader India Marketing team, providing strategic and creative leadership in support of the business while protecting and building Apple’s brand.
- Responsible for the detailed execution and success for all product launches in India. Identify and drive any local Marcom initiatives to address local challenges or opportunities.
- Continue to build a strong team, operations and creative culture that consistently produces the world’s best marketing communications.
- Work with Apple’s key channel (indirect) partners to craft and deploy partner-led communications.
- Lead our digital efforts for Apple and channel partners, creating thoughtful, compelling solutions on our most meaningful (important) social and e-commerce platforms that are in line with our product and brand strategies.
- Partner with WW leadership in Cupertino, representing ongoing business, product, consumers and competitor insights to help inform worldwide strategies and work.
- Be a strong voice in WW Marcom leadership meetings, providing a clear point-of-view that can help shape our global strategies and thinking.
- Manage a network of agency partners that supplement our in-house capabilities.
- Lead our product presentation and customer experience at point of sale across all channels of distribution and ensure brand consistency and the very best customer experience.
- A senior marketing leader with 15+ years of experience working in global organizations and/or creative agencies.
- 5+ years leading and developing a team of managers and individual contributors.
- Experience leading marketing communications & creative teams within complex, large-scale global organisations.
- We are looking for an individual who is passionate about the marketing communications work and is outstanding at getting things done. A doer who is hands on and not afraid of the details.
- Great strategic and creative instincts that loves great ideas and has deep knowledge and respect for the creative process.
- A business leader that can work closely with local and WW counterparts to deeply understand Apple, our products and services and then how to smartly intersect with local insights and understanding of the Indian consumer and market.
- A strategic problem solver who can simplify the complex, craft a vision and translate that into an executable plan. And then, importantly, be able to share and gain feedback/alignment to that plan locally and with WW.
- An encouraging leader of people who is able to recruit, motivate, and develop elite talent. A great teammate who leads from the front and will be the champion for doing what’s right.
- A great collaborator who can bring different groups and teams together and drive everyone toward a common goal by listening and building trust with individuals and teams.
- Energetic, positive and patient and able to work within an environment of secrecy and confidentiality.
- Experience leading large marketing communications and creative teams.
- Deep experience in Digital and Social Media. Channel experience a plus.