Senior Lead, TV+ Social Series Marketing

Culver City, California, United States
Marketing

Summary

Posted:
Weekly Hours: 40
Role Number:200482823
Apple is seeking an entertainment marketing leader with a track record of building world-class innovative social communities to join our growing team. This role will be responsible for leading and launching high impact social title campaigns across our slate of genres; this includes responsibility across the entire marketing campaign strategy inclusive of creative direction as well as owned and earned distribution and a high degree of influence in paid. This person is an extraordinary leader who is highly plugged into the internet and popular culture. You are a builder at heart and can inspire teams and consumer alike with tried and true visions in new media. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative innovator with a pioneering understanding of internet, memes, and zeitgeist content — who can also demonstrate return on investment. As a part of the broader Apple TV+ Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles, talent, and our fans.

Key Qualifications

  • 10+years experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space.
  • You have led and launched unique and internet-breaking social title campaigns that drive big conversation. You’re experienced in defining creative and campaign strategy at a portfolio and title level across titles big and small that drive big impact (reach and engagement).
  • You’re proven in building and leading high impact teams in the social space to live and deliver on creative strategies and visions the build big conversations for brands and titles. You’re a strong mentor and can build a culture of innovation, impact, respect, learning, passion and great judgment.
  • You are dialed into the internet. Not just in social platform standard processes and technical skills but into the principles and philosophies of what drives conversation, today, and can galvanize effectively.
  • Highly driven self-starter who is proactive, has a good sense of prioritization and ability to guide a team to move large amounts of work in a fast-paced environment.
  • Pioneering Spirit and highly collaborative-loves working with others and isn’t afraid to lead or follow or to take thoughtful risks and judgement calls to push high impact work forward.
  • Experience working directly with talent and creators and is skilled in pitching and presenting and reading the room.
  • You bring a highly strategic and analytical approach to decisions and problem solving. You don’t agonize over decisions and are proven on making great judgement calls that are good for the business and the consumer. Experience using data and intuition to make inquisitive content that gets people talking.
  • Brilliant executive presentation, verbal and written communication. You are an excellent communicator, can read a room and sell-in impactful ideas and share context at all levels.
  • Cross-functionally able to build strong relationships and work across a highly matrixed organization.
  • Thrives in a changing environment and innovation. You challenge prevailing assumptions and look to consistently improve.
  • International experience assessing social and consumer marketing strategies across audiences.

Description

Responsible for leading and launching high impact social title campaigns across our slate of sci-fi, drama, kids; this includes responsibility across the entire marketing campaign strategy inclusive of creative direction as well as owned and earned distribution and a high degree of influence in paid. Responsible for the full suite of social content to support a title across the social ecosystem for the duration of a campaign, both planned and reactive. Build and lead a highly effective and collaborative team of social experts to deliver on the ecosystem strategy and title support. Responsible for managing talent and creative relationships. Drive the social programming, creative and editorial strategies for sci-fi and drama genres together with the AppleTV+ Social Brand team. Responsible to shepherd the social brand voice and consistency across all social efforts (internally and externally with agencies) and cross-functionally among marketing and creative teams. Define and manage a social tastemaker and influencer strategy that both amplifies and generates innovative opportunities for social content programming and scale. Build successful and collaborative cross-functional relationships that build strategic and impactful partnership across marketing, PR, creative, programming, paid, legal and relevant teams. Use business insights as well as internal and external social analytics to inform strategy and iterate on creativity and innovation. Define and drive a successful community management strategy for ATV+channels. Drive innovation, social strategies and standards cross-functionally. Develope and report against key performance indicators and success metrics in order to drive the business. Monitor competitor activity and ensuring brand safety. Work with marketing teams across the business to educate and integrate social media with all marketing efforts. Develope content marketing and distribution strategies with key partners. Work with the central Apple Marketing and Communications teams to ensure alignment with company-wide best approaches and policies.

Education & Experience

Bachelors degree or equivalent. MBA or relevant graduate work a plus.

Additional Requirements

Pay & Benefits