Head of Marketing Communications, Japan

Tokyo, Tokyo-to, Japan
Marketing

Summary

Posted:
Role Number:200511021
The Marcom organization at Apple is a global team responsible for all consumer facing communications. This includes Localization, Advertising, partner Retail Experience and Communications, Interactive/Digital, Video & Motion Graphics, and Direct. Marcom is a creative-led organization made up of brand managers, strategists, creative directors, producers, editors, graphic designers, writers, developers, and more, who plan, localize, conceptualize and implement Apple’s product and services communications that go out into the world. We create communications that bring our new products to the world, help people better understand our products, and importantly, help people get the most out of them. The Head of Marketing Communications will be a key member of Apple’s Marketing leadership team in Japan. They will work with key internal teams such as Sales, Apple Retail and Services as well as the WW Marcom team headquartered in Cupertino, California. This role reports to Apple’s Director of Marketing for Japan.

Key Qualifications

  • We are looking for an individual who is passionate about the marketing communications work and is outstanding at getting things done. A doer who is hands on and not afraid of the details
  • This person with phenomenal strategic and creative instincts that loves great ideas and has deep knowledge and respect for the creative process
  • A business leader that can work closely with local and WW counterparts to deeply understand Apple, our products and services and then how to smartly intersect with local insights and understanding of the Japan consumer and market
  • A strategic problem solver who can simplify the sophisticated, craft a vision and translate that into an executable plan. And then, importantly, be able to share and gain feedback/alignment to that plan locally and with Worldwide
  • An encouraging leader of people who is able to recruit, empower, and develop talent that can make an impact. A great teammate who leads from the front and will be the champion for doing what’s right
  • A great collaborator who can bring diverse groups and teams together and drive everyone toward a common goal by listening and building trust with individuals and teams
  • Energetic, positive and patient and able to work within an environment of secrecy and confidentiality
  • A senior leader with 15 to 20 years of experience working in best-in-class marketing organizations and/or agencies
  • Experience leading large, marketing communications and creative teams
  • Proficient in Japanese language and culture
  • Recognize the value that different perspectives and cultures bring to an organization
  • Deep experience in Digital and Social Media. Retail experience a plus
  • Agency experience is a requirement

Description

- Lead the Apple Japan Marcom team, responsible for planning and implementing Apple’s Japan marketing communications across all customer-facing touch points, including advertising, digital / interactive, partner and retail - Partner closely with WW and local teams, including Product Marketing, Services, Corporate Communications, Sales and WW Marcom, to drive the Marcom strategy for Japan - Understand deeply the core business and product challenges/opportunities to identify breakthrough strategies and execution - Serve as the Marcom lead within the broader Japan Marketing team, providing strategic and creative leadership in support of the business while protecting and building Apple’s brand - Responsible for the flawless execution and success for all product launches in Japan. Identify and drive any local marcom initiatives to address local challenges or opportunities - Continue to build a strong team, operations and creative culture that consistently produces the world’s best marketing communications - Work with Apple’s key retail partners to craft and deploy partner-led communications and secure an unfair share of their best marketing efforts - Lead our digital efforts for Apple and Channel, creating thoughtful, compelling solutions on our most important social and e-commerce platforms that are inline with our product and brand strategies - Partner with Worldwide leadership in the US, representing ongoing business, product, consumers and competitor insights to help inform worldwide strategies and work - Be a strong voice in WW Marcom leadership meetings, providing a clear point-of-view that can help craft our global strategies and thinking - Manage a network of agency partners that supplement our in-house capabilities - Lead our product presentation and customer experience at point of sale across all channels of distribution and ensure brand consistency and the very best customer experience

Education & Experience

Additional Requirements

  • Apple is an equal opportunity employer that is committed to inclusion and diversity.