Brand Manager, Retail Platforms, Marcom Retail
Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something.
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Retail Brand Manager role within Apple’s Marcom team will lead strategy, creative development and integration for Apple Retail Store and Online Store initiatives. We’re looking for someone who has led the development of first-party applications and new digital platforms. This person will help us evolve our customer experiences, and create new ones, driving commerce, engagement, loyalty, and brand equity. The ideal candidate will have experience building innovative customer-facing digital applications and platforms across a multitude of environments: physical store experiences, stand-alone digital experiences (first and third party e-commerce/social commerce initiatives), and stitching them together to create omnichannel solutions.
The Retail Brand Manager is a bridge between the Retail business and the Marcom teams, empowering teams to create innovative, best-in-class, and effective customer experiences. This person will ensure creative objectives are well defined, appropriately executed, and deliver business results. They will manage competing priorities and drive consensus and alignment across diverse teams. We’re looking for someone who thrives in ever-changing, dynamic environments, and can confidently navigate ambiguity.
Key responsibilities include:
Overseeing the strategy, creative development, and ongoing evolution of Apple Retail digital platforms. This will entail developing the experience design strategy, facilitating creative execution, leading presentations, navigating the approval process across a large, complex organization with multiple stakeholders, evaluating the efficacy of this efforts, and identifying opportunities for the future.
Partnering closely with several functional teams and business partners to align a shared vision including: Retail Digital Experience and Merchandising, Marcom Interactive, Marcom content and production teams, Engineering, Product Marketing, and more.
Connecting efforts across teams and GEOs to create global solutions, to enable more rapid expansion and growth of new experiences and digital platforms.
- 8+ years experience in design agency, digital experience agency and/or in-house marketing or product experience, with at least 5 years of experience independently leading the management of complex projects.
- Experience working on consumer initiatives on digital marketing platforms (first party or social digital applications, including e-commerce and social commerce initiatives).
- Cross functional management skills; track record developing strategy and marketing plans, facilitating creative execution, leading presentations and navigating the approval process across multiple partners and stakeholders.
- Experience in brand communications - from strategy to execution to analysis of results.
- Previous experience working with international partners.
- Strong strategic leadership - creative, resourceful, adaptable and focused on results in a highly matrixed organization.
- Expert-level communication and presentation skills; ability to proactively establish rapport, credibility, and influence.
- Strong critical thinking, project management, and creative development experience.
- Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.