Apple Shop in Shop Manager - Rome
Rome, Lazio, Italia
An Apple Solutions Consultant (Shop in Shop Manager) is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller’s store and responsible for the sales performance, customer experience, quality and advocacy. The people here at Apple don’t just build products — we craft the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. As an ASC, you are the link between our future customers and our products. You’ll showcase your ambitious spirit as you lead the sales, merchandising, and operations of an Apple Shop within a consumer electronics store. You’ll be responsible for crafting an extraordinary experience, and you’ll help build a network of committed Apple customers. In addition, you’ll encourage our retail partner’s staff through your visionary style, love for technology, and passion about Apple every single day. In this role, you are a dynamic leader, business manager and influencer based within a multi branded retail shop. The role's purpose is to grow the Apple product and add-on business in the shop and will be held accountable for performance by providing excellent customer service, giving product demonstrations, and ensuring all Apple fixtures and merchandising elements are up to date and maintained according to Apple’s standards.
- Fluency in English and Italian
- Experience in retail or sales
- Extraordinary customer service skills
- Excellent communication skills (written and verbal)
- Excellent training skills
- Ability to lead and influence a group of individuals with whom you work
- Proven self-starter with entrepreneurial flair
- Strong problem solving abilities
- Strong organisational skills
- A high standard of values, ethics, integrity, and trust
- Passionate about details.
The ASC has the following responsibilities to fulfil as they relate to four different key areas: 1. Customer --- The most important role that the ASC serves is that of providing excellent Apple Customer Service. Responsibilities include: Conducting 1:1 and 1:many product demonstrations using company developed demo scripts for guidance. Selling Apple products and solutions without “over-selling” by communicating the benefits and value of the Apple Ecosystem through product demonstrations and after sales product setup. Building a community of loyal Apple customers who will come back to consult the ASC on future Apple purchases. 2. Retailer Staff/Management --- A successful ASC proves him/herself relevant to a Retailer’s Management team and is able to gain support without authority. Responsibilities include: Acting as an Evangelist of the Apple brand to retail staff/management, and keeping them engaged and up to date on Apple’s latest and greatest products. Identifying and maintaining a “virtual team” of key staff members who the ASC will train and transform into Apple “experts”. The training of the “virtual team” is critical, as the ASC will depend on this group to represent the Apple brand and drive sales when the ASC is not in the store. Driving Apple sales, therefore driving traffic and overall store sales. 3. Apple Shop --- The ASC operates as a business manager of the Apple Shop. As such, it is the ASC’s responsibility to maintain the quality and appearance of the Apple Shop in order to give the customer and Retailer the best possible Apple experience. Responsibilities include: Ensuring all merchandising elements (including demo content, as well as all 2D and 3D elements) are up to date and follow Worldwide standards. Providing daily care and maintaining tidiness, also submitting maintenance requests when needed through relevant systems. 4. Apple Corporate/Manager --- The ASC is able to provide key insights on the Apple business in a singular point of sale, and is also able to be Apple’s eyes and ears in the field. Responsibilities include: Providing weekly business results and regular competitive/trend tracking. Providing insightful feedback that will help to further develop and improve upon Apple Shop performance. Success Metrics/Key Performance Indicators: Quantitative Year over Year growth in Mac, iPad, iPhone, Apple Watch, and Beyond the Box sales in the assigned Point of Sale. Achievement of overall Point of Sale sales goals vs. targets including key Beyond the Box attach rates. Excellent scores in quality control survey and mystery shopping audits (90% or better). Qualitative Level of interaction with retail partner store staff (PC department/floor staff) Excellent customer feedback, and loyal customers who return to the store for Apple needs and questions. Converting customers who wouldn’t ordinarily consider a Mac, an iPad or other Apple products.