India PR Manager - iPad & Mac
Mumbai, Maharashtra, India
Marketing
Apple's worldwide corporate communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and influencer marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields.
We are currently seeking a PR Manager for our communications team. The successful candidate will be responsible for proactively managing activity with media and influencers that drives understanding and excitement around iPad & Mac across Education, Enterprise and Small and Medium Businesses (SMB) segments. This role will focus on launching new products, increasing awareness of existing products and features, and broadening relationships with media and influencers on established and emerging platforms.
Description
The world’s most creative, exciting and innovative work is created with Mac and our ecosystem. Help us show how the Mac is bringing new levels of innovation to film, television and music production; how it enables scientific discoveries or medical advancements and is the perfect companion for students and professionals. With iPad, you will share how its versatility is creating new ways of working in business, learning in the classroom, and enabling creativity in households and studios.
This role will report into the India Product PR Lead. You’ll work in partnership to create strategies and deliver campaigns that increase awareness and understanding of Mac and iPad. This will involve launching new products, operating systems and pro apps, increasing awareness of existing products and features, and broadening relationships with media and influencers on established and emerging platforms.
You will also cultivate relationships with the creative community, especially editors, filmmakers, designers, architects, music producers and other creative pros to help drive impactful momentum activities.
The successful candidate will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding of the product features and benefits. This may include other product PR managers including iPhone, Product Marketing, Education Marketing, Sales and Marcom teams.
Minimum Qualifications
- A minimum of 10 years' experience in public relations, PR agency or corporate settings
- Experience in media relations and have developed a network of media and influencer contacts in creative, tech, design and cultural platforms
- Fluency in English required
Key Qualifications
Preferred Qualifications
- Able to build relationships and partnerships with creative professionals using Mac and iPad in unique ways, and help them tell their story
- Experience managing product launches/events, product reviews and momentum programmes
- Excellent writing and editing skills, able to develop pitches and press materials
- Understanding of the education and enterprise and SMB space and how Mac and iPad are essential tools propelling students and businesses forward
- Strong organisational skills with the ability to focus and simplify while managing multiple projects and programmes from start to finish
- Successfully delivered creative PR campaigns that have created meaningful impact
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Excellent written and verbal communications skills
- Able to work with ambiguity and on complex topics. Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
- Ability to quickly analyse media coverage and sentiment, see around corners and apply insights to the team’s work
- Effective collaborator who will work cross functionally across teams while demonstrating integrity at all times