Technical Writer Strategist

Cary, North Carolina, United States


Weekly Hours: 40
Role Number:200550674
Imagine what you could do here at Apple. Innovation runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. We’re looking for a seasoned writer and content strategist to craft simple, user-focused content for AppleCare Digital. Your work will help millions of customers find the answers they need, when and where they need them. You’ll be challenged to wear several hats: writer, editor, creative problem solver, user advocate, and data analyst. We need someone who approaches problems with creativity, curiosity, and an analytical perspective. Someone who can build consensus, learn quickly, meet tight deadlines, think globally, and collaborate cross-functionally, all while keeping a cool head and positive attitude. You’ll dive into the details while always considering the bigger picture. You’re confident in your work yet you listen to others, always keeping our customers as your top priority.


As a writer-strategist, you will be responsible for planning and writing support content that’s easy to find, use, and understand. You’ll work closely with SEO leads, project managers, and designers. You’ll conduct content reviews with key partners from engineering, product marketing, and legal teams. This role requires you to think critically about the content you create: How content fits together, what content to write, how customers will use it, when they’ll need it, and how they’ll find it. You will identify content gaps and propose logical ways to fill them based on data. You’ll build, review, and soclialize content plans, progress, and results with partners and senior managers, and you’ll track KPIs to measure content efficiency and optimize/improve content as needed.

Minimum Qualifications

Key Qualifications

  • Excellent communication, collaboration, and organizational skills
  • Experience writing sleek, user-focused content (technical writing is a plus)
  • Experience crafting content plans and using data to make decisions and advocate for a strategy
  • Ability to balance multiple tasks for several projects at the same time, often on short timelines
  • Understanding of basic usability principles
  • Experience writing content for desktop, mobile, and other apps and channels (experience with single-source content/CMS is a plus)
  • Ability to synthesize content requests and data from multiple sources into cohesive content plans
  • Experience with style guides (experience writing globally and accessibly is a plus)

Preferred Qualifications

Education & Experience

BA/BS degree in Technical Communications (preferred), a writing discipline, or related field

Additional Requirements

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.