Product Manager, Content Platforms

Sunnyvale, California, United States
Support and Service


Role Number:200551702
The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish. From day one, you’ll have the chance to create meaningful contributions to the big picture inside our AppleCare Digital team. AppleCare Digital has an opening for a Product Manager to lead a subset of content management products and services that enable Apple content creators to build, edit, publish, & deliver amazing support experiences. Content managed across our Content Platforms is served to customers through different digital channels including our AppleCare Support website, which handles billions of visits from Apple customers globally. As a member of the Product team, you’ll identify, define, prioritize and measure the success of features that help us meet operational and customer experience goals. You’ll be required to take a human-centric approach to problem-solving and product development, emphasizing empathy, collaboration, and experimentation. The position requires partnering with UX/UI and software teams to design, develop, test, launch, and sustain software applications. The ideal candidate will have confirmed experience with diverse CMS architectures, product management, design thinking methodologies, Agile software development, and team leadership. Outstanding written and verbal communication skills are required, as well as an ability to present to cross-functional partners, peers, and senior executives.


In this role you will identify new improvement opportunities, define business and technical requirements, and partner with software engineering teams to develop, test, & complete plans. You will lead design & development efforts by conveying a vision to the team, outlining requirements in a product backlog, and prioritize it based on business value. This position requires you to perform traditional Product Owner responsibilities in a Scrum team, including writing user stories and acceptance criteria. You will dive deep into the data, becoming a subject matter expert in our key performance indicators. You will develop a solid understanding of the team’s existing technical implementations and operational processes, and use that knowledge combined with data-driven insights to build informed requirements for new customer-facing features, product enhancements, and improvements. You will establish strong working relationships with engineering teams, designers, and business partners across the company. It is crucial that you are able to efficiently communicate technical concepts to both software developers and non-developers / business partners. You’ll need to plan and implement data-gathering activities to ensure the product is meeting customer and business needs. Able to handle sophisticated, critical, & constantly evolving assignments. You will investigate, test, and deliver new technical solutions to help power self-solve opportunities for customers seeking resolution to an issue or seeking to learn more about their Apple products.

Minimum Qualifications

Key Qualifications

  • Ability to establish a product vision and strategy for your product area, and build alignment across product teams, cross-functional partners, and leadership team
  • Ability to drive product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
  • Experience performing qualitative and quantitative research to explore and validate feature ideas
  • Experience partnering with product designers to create intuitive and easy-to-use interfaces
  • Prior hands-on experience handling highly integrated product architectures, ideally for CMS ecosystems
  • Ability to investigate with engineers to make technical tradeoff decisions and summarize it all for non-technical partners
  • Ability to use data and metrics to back up assumptions, make recommendations, prioritize features and drive actions
  • Experience leading Agile/Scrum software projects
  • Ability to handle directional change and concurrently lead multiple priorities on the roadmap
  • Experience diagnosing and debugging sophisticated systems
  • Experience working with global teams
  • Ability to build consensus across a core team and partners to align on features and product roadmap
  • Experience with cross-functional software development projects

Preferred Qualifications

Education & Experience

Additional Requirements

Pay & Benefits

  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.