Head of Corporate Communications, Korea
Seoul, Seoul-si, Korea (Republic of)
Apple is seeking a Head of Corporate Communications in Korea. This role will drive the development and implementation of a focused PR strategy to proactively communicate the agreed Apple messages to targeted media. The role will lead a team of product PR Managers and will be directly responsible for the Corporate PR function. This is first and foremost a media relations role and you will need to be hands on, working day-to-day with your team to engage with local journalists explaining our products and services and bringing them to life through articles that showcase their benefits to consumers. In this role you will partner closely with the local Product Marketing/Marcom teams, Apple WW PR in Cupertino, as well as the broader Apple team in Korea. You should be driven and inherently curious, always eager to find a better way to do things and take things to the next level. You will work well under demanding timelines and have a keen eye for detail, able to finish projects to the highest level. You will excel at forming relationships and strive for excellence in everything you do.
- 15+ years experience in PR. This might include roles in PR agencies, corporate PR departments, or as a journalist.
- Experience working for or with a global organization in a consumer and/or corporate PR capacity.
- Experience with social media tools including blogs, podcasts, Twitter and Facebook
- Several years experience managing a team is necessary.
- Extensive knowledge and network with media/journalists in Korea.
- Excellent oral, written, and presentation skills.
- Ability to continually prioritize and multi-task in a dynamic, creative, fast paced environment.
- Highly collaborative with exceptional interpersonal and relationship-building skills.
- Exceptional organizational skills and attention to detail.
- Extensive travel is required.
- Fluency in English and Korean is required.
Drive strategic PR initiatives to increase awareness for Apple products and services with consumers in Korea. Work with WW Corporate PR to ensure global plans within the Corporate PR function are implemented locally. Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries Identify and escalate potential public issues that may impact Apple; diffuse rumours, and resolve conflicting messages Provide PR guidance, support, and resources for the local team including sales, marketing, legal, HR, and iTunes. Use your first-class knowledge of the media landscape in Korea to broaden and deepen our contacts with consumer lifestyle, technology, and business outlets. Have your finger on the pulse of any changes in the media landscape. Be the first to know about new publications, blogs, programs or journalists taking up new posts. Spot the opportunities that arise from these changes and recommend how we can capitalize on them to maximize coverage. Ability to dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story. Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage. Oversee the planning and delivery of launch and momentum campaigns that meet both WW and local objectives. To work with teams globally and locally to find opportunities and implement them locally. Track key coverage for your market and share news with the wider Korea and global teams. Organize briefings with key media, organize press events, effectively select target media for special events and individual PR opportunities. Ensure product marketing teams are appropriately briefed for all press tours and key messages are effectively incorporated into briefings. Lead an editorial loans program for launch, momentum campaigns, and content reviews. Identify new opportunities and handhold media to ensure a seamless experience. Oversee PR and Editorial Loans budget and ensure all Apple finance and business conduct policies and procedures are adhered to. Maintain a network of agency resources in the region as required to support the execution of local initiatives and programs.
Education & Experience
University degree in Business, Communications, Marketing or Journalism