Product Marketing Manager, Canada

Toronto, Ontario, Canada


Role Number:200378900
The people here at Apple don’t just create products - they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. We are looking for a dynamic, highly motivated Product Marketing Manager to join a team of product specialists who champion Apple products and seek innovative ways to keep our products at the heart of the customer conversation. In this role you will drive successful product launches, comprehensive business and market analytics, and yearly strategic plans. You will own and drive the product centric marketing strategy and be the spokesperson for the product in market. You will define and communicate region-unique requirements for future products while developing highly effective working relationships with multiple partners in Canada, around the globe as well as in the US. You have a strong passion for Apple products and are an authentic hands-on product evangelist with the ability to tell engaging product stories. You are a creative and innovative problem solver, with strong business analytical capabilities. To be truly successful in this role, you have a desire to win, curiosity to be better, and the ability to build strong and lasting relationships throughout the organization. Join Apple, and help us leave the world better than we found it!

Key Qualifications

  • Instinctive ability to be the voice of the customer.
  • Knowledge of Apple ecosystem and technology industry in Canada.
  • 7+ years of experience in product marketing, preferred but not limited to technology, consumer electronics, hardware, and/or software industries.
  • Excellent analytical skills.
  • Strong technical awareness.
  • Strategic planning expertise.
  • Superior storytelling capabilities.
  • Strong collaborator with exceptional interpersonal and relationship-building skills.
  • Bilingual in English and French is a big plus, but not required.


Drives regional product launches with excellence in direct collaboration with Worldwide Product Marketing. Serves as the critical connection point between the Canadian market and Apple - to communicate the needs of the market to Worldwide Product Marketing, and to help tell Apple’s product story back to the market. Supports press briefings, analyst discussions, and influencers, helping to address technical requests and questions. Gathers local customer, developer, and partner requirements to help inform future product development. Provides product leadership to the marketing and sales organizations. Briefs local teams on new product features and positioning. Collects and proactively shares Canadian market insights including local trends and key business drivers. Contributes to the annual Marketing plan, outlining opportunities and actions that lead to growth and category leadership. Analyzes weekly and quarterly business performance. Closely follow emerging trends in the market and the competitive landscape. Acts as the guardian of product messaging & positioning across all customer engagements. Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams.

Education & Experience

BS/BA degree required. MS/MA/MBA, preferred, but not required.

Additional Requirements

  • Up to 30% travel