Education and Enterprise Field Marketing Manager, Education Sales
The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.
The Apple Education team helps institutions transform their teaching and learning environments while growing top-line revenue for Apple. To realize this goal, we gain a deep understanding of the education sectors we engage with—at all levels from strategic to tactical. We create a vision that inspires educators to transform their classrooms using Apple products. We collaborate closely with internal and external partners to create plans for solutions and new use cases, and then we help drive execution of the solution.
Apple is seeking a dynamic, highly motivated individual to execute the Education Field Marketing Program. In this role, you will be responsible for driving execution of field marketing programs in the education sales team and developing tools to support the team. The ideal candidate will have in-depth knowledge of the higher education and K–12 customer base and have both sales and marketing experience.
As an Education Field Marketing Manager, you will execute a wide range of demand generation activities targeted to education and enterprise customers, including events, conferences, campaigns, and collateral development. Success requires close partnership with the WW Education & Enterprise Field Marketing team, and a variety of cross-functional partners to effectively deliver the highest quality and highest impact resources.
In this position, you will:
- Work on strategy development to drive demand with education customers and support the sales teams and channel partners.
- Partner with Worldwide Education & Enterprise Field Marketing to develop resources and programs that meet the needs of the sales team.
- Collaborate with government agencies or education offices when necessary to design and execute impactful events.
- Build and implement resources and best practice examples that help drive new customer acquisition, development of existing accounts, and ensure retention at time of refresh
- Curate and communicate Education and Enterprise marketing content to the field and our channel partners.
- Maintain a deep expertise of the Education and/or Enterprise market: customer profile, market landscape, challenges, market messages, and competitive issues.
- Manage the Education and Enterprise Field Marketing budget.
- Be an expert on all Apple products, services, and offerings for Education and Enterprise.
- 5+ years of experience in an indirect sales, business development and executing integrated marketing programs.
- A deep understanding and insight into the K-12 market and or Enterprise IT solutions market, along with practical business experience
- Outstanding verbal and written communication skills; Ability to convey the importance of new ideas, programs, and initiatives leading to strong sales outcomes.
- Strong project management experience to maintain a high-level overview of multiple work-streams and demonstrate execution excellence.
- Proven experience developing indirect sales marketing content to resonate with various audiences.
- Excellent collaboration and relationship building skills, including the ability to influence cross-functionally, navigate organizational structures, and partner globally to deliver shared objectives.
- Passion for the Apple brand, our vision and objectives, and how we value the customer experience.
- Ability to adhere to Marcom guidelines, worldwide direction, and Apple standards to create coherent and consistent content in the Apple tone of voice.
- In-depth knowledge of the education customer and sales enablement is essential, as is a clear understanding of the Apple brand, Apple product use in education, and Apple’s approach to marketing.
- Education - Advanced degree in marketing, education, business, or related discipline, preferred.
- Additional Information
- Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
- Apple’s most important resource, our soul, is our people. Apple benefits help further the well-being of our employees and their families in meaningful ways. No matter where you work at Apple, you can take advantage of our health and wellness resources and time-away programs. We’re proud to provide stock grants to employees at all levels of the company, and we also give employees the option to buy Apple stock at a discount — both offer everyone at Apple the chance to share in the company’s success. You’ll discover many more benefits of working at Apple, such as programs that match your charitable contributions, reimburse you for continuing your education and give you special employee pricing on Apple products.
- Apple benefits programs vary by country and are subject to eligibility requirements