Partner Communications Manager, Korea
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing! We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
Partner Communications team lead the marketing communications strategy, planning and execution for Apple products and services in the Partner (indirect) channel. The team drives the development of partner journey’s, campaigns, and creative with some of the biggest brands, shaping how Apple shows up within every touchpoint in the partners’ space, including all advertising, physical and digital environments.
The Partner Communications manager (PCM) is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. Key responsibilities include:
- Drive innovative partner strategies and impactful creative work through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges
- Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize takeaways into insights to drive optimization of future advertising, digital and in-store efforts
- Work with Global (Geo) Partner Communications teams to identify and develop strategies and communication plans, including advertising, digital channels and the partner’s owned marketing channels in-store and online
- Develop and drive global processes, across Apple products and services, to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there
- Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more
- Inspire and contribute to the large global network of Geo Partner Communications Managers, sharing best practices, findings and case studies
- International travel may be required 3-4 times per year
- 12+ years of experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand
- Experience in brand communications - from strategy to execution to analysis of results
- Business level Proficiency in Korean and English languages
- Proven work experience in a creative environment
- Experience in build a global communications strategy for partners
- Ability to dive deep into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities
- In-depth understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey
- Passion for phenomenal work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward
- Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns
- Thrive as part of a cross-functional team, flexible and adaptable in a multifaceted environment as a member of a successful team, yet also have the ability to lead
- Ability to build rapport, credibility and influence across multiple collaborators in a highly matrixed organization
- Bachelor’s degree, MBA or advanced business degree