Product Marketing Manager - iPhone and iOS, Turkey

Istanbul, Turkey Region, Turkey


Posted: 8 Aug 2018
Role Number: 112858611
Apple is a place where extraordinary people gather to do their best work. Together we craft products and experiences people once couldn’t have envisioned — and now can’t imagine living without. If you’re excited by the idea of making a real impact, a career with Apple might be your dream job... Just be prepared to dream big. Collaboration is important at Apple, and every single day you will connect with and be supported by your peers and colleagues at one of the most diverse companies in the world. As an individual, you will have responsibility for contributing to our continued success and be a key player within your job function. Do you have a passion for new technology and Apple products? As a member of our Product Marketing group, you’ll guide a product’s positioning launch to maturity, to give it the best chance of success in the market. Apple is looking for a highly motivated Product Marketing Manager who will be principally responsible for Apple’s iPhone and iOS products in Turkey. As the Product Marketing Manager, you will be the champion of these product lines, responsible for successful product launches, comprehensive business and market analytics as well as closely working with all marketing functions to lead demand generation, define and communicate region-unique requirements for future products, and communicate to multiple stakeholders in Turkey, and Cupertino, California. To be successful in this role, you will need to have a strong passion for Apple products in addition to a deep understanding of marketing, the finesse of marketing innovative products, and business as well as customer insights that help inform business decisions.

Key Qualifications

  • You love Apple products and know them inside out.
  • You'll bring your significant experience in product marketing; preferred but not limited to cellular, consumer electronics, hardware, software industry.
  • Your curiosity and passion for perfection drive you and you are able to challenge and ask the right questions.
  • You can rely on your excellent presentation skills, both in spoken and written English and Turkish.


Provide product leadership from introduction through end-of-life to both the marketing and sales organisations. Define, develope and drive initiatives that make a difference to the business. Drive the definition of broad, complex, and innovative products for the Turkey market, assisting in the development of the product line strategy. Creates and delivers formal presentations and leads group discussions on products for a broad range of Apple audiences. Articulates issues and makes clear recommendations. Policing product messaging & positioning across every customer touch point. Expand outbound marketing through the introduction of new programs and methods of outreach that drive customer excitement. Provide Product support to the local PR team when required. Provide feedback to local management and Cupertino teams. Evaluate new technologies and make recommendations to pursue in future products. Collect customer and partner requirements for future product development. Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams. Communicate and position the product in relation to other products and the competition. Closely follow emerging technology, consumer, and societal trends and make recommendations for how products will leverage or fit into those emerging trends.

Education & Experience

BS/BA degree. MS/MA/MBA preferred, but not conditional.

Additional Requirements