Education and Business Markets Marketing Manager - Marketing Assets, Messaging and Localisation
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
The Education and Enterprise Marketing Manager will own and drive the Events and Media strategy in Europe across both Education and Business Markets to deliver executional excellence across all customer touchpoint
This role is part of a team of product experts who champion products and solutions within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Own and deliver marketing assets, messaging and localisation across both Education and Business sectors
Partner with the Education and Business Markets team to determine asset and localization requirements including Content Management, Channel Kits, NPI assets.
Be the liaison between Markets (including interfacing with teams in France and Germany) and worldwide for all asset and localisation needs for Europe
Manage the process for production, localisation and distribution of assets, messaging and localisation.
Build a sphere of influence and trusted relationships across multiple internal functions / divisions including Product Marketing managers, PR, Marcom, Legal and external agencies
Possess expert knowledge of competitors within the Education and Business Markets sector
Contribute positively to an inclusive culture in Product Marketing and the broader marketing organisation
- B2B product marketing experience
- Strong localisation experience
- Excellent project management skills with a high attention to detail and a consistent record of high performance.
- Ability to travel in GEO
- Builds strong customer relationships and delivers customer-centric solutions.
- Ability to surprise and delight our customers’ experiences through innovative, thoughtful details.
- Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
- Builds partnerships and works collaboratively with others to meet shared objectives.
- BS/BA or equivalent experience preferred
- Instinctive ability to be the voice of the consumer
- Excellent analytical skills
- Depth of technical awareness
- Strategic planning expertise
- Superior storytelling capabilities
- Presentation/negotiation skills