Digital Commerce Manager, China
Shanghai, Shanghai, China
Are you an experienced E-Commerce Marketing professional with a consistent record of driving business results, brand building and working within a collaborative, cross functional team? If so, we want to talk to you. As the Digital Commerce Manager in China, you will aggressively drive online sales of Beats while maintaining brand standards and integrity. As Beats works across various online platforms, you'll need to take a creative, strategic, and analytical approach to driving conversion across priority online retailers and platforms (i.e. apple.com, JD, TMall, etc). You'll be a strategic thinker with strong communication skills and a strong background in marketing. You will present to and interact with partner executives as well as collaborate cross functionally.
- 10 yrs of relevant work experience with minimum 5 years e-commerce experience.
- Ability to thrive in a constantly evolving online retail environment, understanding retail/sales challenges and experience working directly with large online retailers in China including Taobao and jd.com.
- Experience with web analytics and reporting tools.
- Expertise in SEO/SEM both on owned and online retailer platforms.
- Strong oral, written communication and presentation skills.
- Strong relationship and account management skills.
- Ability to identify and size potential opportunities.
- Comfortable developing thoughtful and logical business cases.
Lead and execute annual digital commerce strategy to drive sales, increase performance marketing effectiveness, prioritize partners, and identify innovative partnership opportunities with key retailers in China. In partnership with Partner Comms, develop channel marketing plan by channel partners. Create and execute annual approach to global retail calendar, NPI, and brand campaign moments, including alignment on promotions, digital assets requirements, and media allocations. Design and execute performance media plan using search (paid and natural search), email marketing, SMS, affiliate marketing, display and social both owned and on retailer platforms (i.e. TMall) Operate monthly marketing calendar to prioritize, schedule and coordinate email, social postings, and web/app merchandising across owned, AOS, and 3rd party retailers. Conduct critical metric analysis for marketing effectiveness across the funnel, and use the key findings for site (owned and partner) and service enhancements and leverage optimization of all media performance. Work closely with Beats APAC brand & digital marketing teams to ensure the activities fully aligned with brand strategy. Responsible for budget planning, execution, performance analysis and return on investment reporting. Ensure accurate data is received from key partners. Be informed on the competitive landscape, develop strategies to defend our brand and find the whitespace opportunities. Present ideas and work to leadership. Effective agency management and leadership. Work across the marketing organization to inform and influence key partners, institutionalizing lessons learned, recaps, and best practices. Provide forward thinking business ideas and opportunities related to China’s digital space.
Education & Experience
BA or BS degree preferred.