PR Manager, Corporate Communications

Shanghai, Shanghai, China


Weekly Hours: 40
Role Number:200122380
We are seeking an experienced and dynamic Public Relations Manager to drive strategy, lead planning and production of original PR content for the China market. Responsibilities include editorial calendar planning, writing and editing stories for Apple’s own and external platforms. The Shanghai-based role is part of the Apple Greater China PR team and supports PR campaigns when needed. Applications should include a resume, cover letter, and published clips.

Key Qualifications

  • A proven track-record of content planning, writing and editing, ideally with a leading Chinese outlet.
  • Social media savvy, with strong nose of what’s trending, and the ability of connect content with the audience.
  • Superb news judgement and knowledge of different audiences. Strong media network and understanding of how different newsrooms operate.
  • Strong written and spoken skills required for Mandarin and English.
  • Expert knowledge of Apple’s corporate values, products and services is preferred.
  • Phenomenal Attention to details and deadlines. Well-honed sense of urgency along with the capacity to remain calm under pressure.
  • Ability to build strong relationships with colleagues and business partners.


Work with internal and external partners to conceive and drive content plan and obtain all necessary approvals. Identify new and creative ways to amplify the Apple story. Write original content under deadlines and edit stories expertly. Oversee the creation of story packages, ensure they are optimized for all platforms, and track performance indicators. Use technology to identify and escalate potential issues and trending topics that may impact Apple.

Education & Experience

Additional Requirements