Product Marketing Manager
Dubai, Dubai, United Arab Emirates
Marketing
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
The Product Marketing Manager will own and drive the product centric marketing strategy for their respective product line of business. A critical function of this role is to be the spokesperson for their product in market.
The Product Marketing Manager is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
To be truly successful in this role, you will need to have an undeniably strong passion for Apple products, desire to win, curiosity to be better, ability to navigate in a world of ambiguity, finesse and craft in product storytelling, creative and innovative problem solving, the motivation to inspire others and to build strong and lasting relationships throughout the organization.
Description
Articulate the product opportunity across the region and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations.
Execute product launches with excellence every time
Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership
Be the liaison between Market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience
Become a visible and vocal member of the Product Marketing team
Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams
Build a sphere of influence across multiple internal functions / divisions
Minimum Qualifications
- Proven experience in product marketing, mobile communications, consumer electronics
- Spoken and written English and Arabic fluency is a key requirement
- Ability to travel across the CEMEA region (especially KSA) and globally up to 50% of the time
Key Qualifications
Preferred Qualifications
- Builds strong customer relationships and delivers customer-centric solutions
- Ability to surprise and delight our customers’ experiences through innovative, thoughtful details
- Uses knowledge of business drivers, how strategies and tactics play out in the market, to guide actions
- Builds partnerships and works collaboratively with others to meet shared objectives
- BS/BA or equivalent experience preferred
- Instinctive ability to be the voice of the consumer
- Excellent analytical skills
- Depth of technical awareness and familiarity with personal computers
- Strategic planning expertise
- Superior storytelling capabilities
- Presentation/negotiation skills
- Depth of technical awareness and familiarity with personal computers
- Strategic planning expertise
- Experience working for multinational companies based out of the Middle East is a plus