Channel Cross-functional Manager, Platforms
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel Cross-functional Platforms manager will act as a key point of integration and accountability for Apple’s in-store initiatives including physical and digital experiences in both Apple and partner spaces, globally. This role will work to define digital and physical touch points to enhance product go to market strategies, and collaborate and ensure alignment with key partners. You will be responsible for the cross-functional creation and flawless delivery of creative that inspires customers and propel’s Apple’s commerce globally. This role also works with key partners to evolve the work itself and how we make it.
The Channel Cross-functional Manager is a key connector across teams, both within and outside of Marcom, while influencing and leading many key channel global in-store initiatives. This person will champion and advocate for channel work, integrate teams across the company and ensure the work is delivered flawlessly in accordance with Apple standards.
Responsibilities include, but are not limited to:
- Represent Channel and serve as an integrator for the work: Understand the goals of Channel within Marcom and advocate across the company. Proactively partner with all Marcom teams, product marketing and sales teams to build deep relationships that will educate teams on the channel landscape and significance of channel initiatives as well as ensure ongoing alignment of deliverables from brief to execution.
- Define the Channel Roadmap and Strategy: Synthesize inputs and facilitate alignment on briefs, strategies and other Marcom creative deliverables. Be responsible and accountable for developing strategic project plans, inputting to the channel roadmap and prioritizing efforts.
- Ensure work is tracked, flawless, and on-time: Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery. Own day-to-day responsibilities which include status documents, Plan of Records, meeting invites and deliverable trackers to ensure detailed and timely project delivery.
- Seek insights and evolve the work: Partner directly with geo and business leads to understand business and operational drivers to better inform creative considerations. Identify new ways of working and evolve marcom outputs as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve.
- 7+ years marketing communications experience at an advertising, marketing, or design agency, and/or in-house marketing communications team
- Experience in brand communications, from strategy to execution
- Experience in client-facing or stakeholder management roles (such as, but not limited to, account director, producer, or in-house marketing management roles)
- Ability to understand customer behavior in-store, pull insights from relevant teams and partnerships in order to enhance the Marcom work from a customer point of view
- Comfortable working in a fast-paced, matrixed organization with proven effectiveness working autonomously and under pressure
- Experience in delivering and representing integrated marketing initiatives that encompass a broad range of marketing/messaging formats and deliverables
- Ability to balance working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing
- Excellent written, verbal, and presentation skills and can communicate effectively with a broad range of collaborators, including leadership
- Proactive, organized, resourceful, efficient, adaptable, and results-oriented and can solve complicated problems with a positive attitude
- Hands-on experience working with both creative, product merchandising,, business and production teams; Retail Brand Marketing field preferred
- Proven ability to collaborate, build rapport, credibility, and influence across multiple teams and stakeholders to get results
- Experience with global brand and global team collaboration
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