Advertising & Brand Lead, Marcom Korea
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Everyday, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
As Marcom's Advertising and Brand lead, you will be responsible for developing world-class campaigns for Apple in Korea. This includes origination and localization work, from creative development, production, deployment, and evaluation of our advertising campaigns. You will collaborate with our creative and media agencies and supervise the localization and amplification of campaigns to work powerfully for our International (Geo) markets.
The Advertising and Brand lead will synchronize various Marcom teams to support Apple’s product launch and sustaining marketing communications for the Apple product families. This position will require close collaboration across multiple functions, including Strategy, Interactive, Channel & Partners Marketing, Apple Retail and Product Marketing teams to drive integrated campaigns.
The day to day responsibilities will include:
- Lead the communications strategy of advertising campaigns, working with our creative agency and Apple internal teams (Product Marketing, Strategy, Channel, Retail, Interactive and PR) to evaluate recommendations for relevance and effectiveness within the market
- Effectively lead all local market launches, sustaining activities, products, and seasonal projects. Act as the key interface between the Worldwide (WW) and local Marcom and Product Marketing (PM) teams
- Provide a single point of contact for campaigns from an overall strategy, communications, and assets perspective. This requires representing the local Geo’s POVs to WW Marcom counterparts while articulating the global strategy for the broader Geo team
- Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications
- Supervise an effective localization process while maintaining Apple’s brand positioning. Maintain a consistent tone of voice and look and feel across different touch points
- Ensure that all local work created by the agency meets Apple’s standards for creative excellence, technical accuracy, integrity of claims, and protection of Apple’s intellectual property rights, trademarks, and legal lines
- 15+ years of experience in creative agency or global brand experience in a global or regional capacity
- Experience in leading creative marketing initiatives, including leading teams
- Business level proficiency in Korean and English
- Self-motivated, and an adaptable strategic thinker who is capable of seeing the bigger picture and orchestrating projects from brief to completion
- Hands-on, can-do approach to tackle problems and constantly challenge the status quo
- Acute attention to detail
- Ability to judge creativity and to understand Apple’s tone of voice and guidelines
- Strong understanding of media (traditional and digital) to provide input into the media and communications plan
- Strong production knowledge (films, outdoor, digital, and social)
- Proven effective manager with strong leadership and an effective team-builder who can mentor and guide the team with an inclusive approach
- A strong collaborator and communicator with the ability to lead cross-functional teams both internal and external, to drive truly integrated work
- Deep passion for the Apple brand
- Bachelor or above degrees in planning, communication, advertising, or related fields