Product PR Manager, Japan
Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility, and we work together to cultivate a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple!
We are currently seeking a Product PR Manager for our communications team. The successful candidate will be responsible for proactively managing activity with media and influencers that drives understanding and excitement around key products, as well as support key strategic PR initiatives. This role will focus on driving fresh new ideas and implementing cutting edge PR for Apple products in Japan, as well as related software and services, at the same time as broadening relationships with media and influencers on established and emerging platforms.
We invite you to take this unique opportunity to join us on this journey and help us leave the world better than we found it!
- Bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition
- Help devise and implement locally-driven entertainment initiatives, as well as adapt and implement global communications initiatives that resonate with the local audience through strategic planning and execution
- Leadership of key Japan-relevant entertainment PR initiatives, management of agency relationships, and prioritizing the most relevant and significant news in a fast-paced environment and continuous news cycle
- Discover, develop and manage lasting relationships and partnerships with social media influencers (YouTube, Instagram, bloggers, etc) in the entertainment, consumer lifestyle and tech space to help drive impactful momentum activity and feature stories
- Work in partnership with Japan Corporate Communications Head to build strategies and deliver campaigns that increase awareness and understanding of products and their software
- Collaborate with other teams and functions to create and deliver the activity that increases awareness and understanding. These teams will include local services teams, PR, Product Marketing and Marketing Communications teams, worldwide PR teams and other country PR teams
- Find new relationships amongst the talent and communities that use our products and services to deliver the world’s most exciting work, and lead our efforts in finding new media and social platforms through which we can tell those stories
- 10+ years experience in public relations, journalism, PR agency or corporate settings
- Experience in media relations and media contacts in areas such as creative, tech, gaming, design and culture in Japan
- Excellent written and verbal communications skills in Japanese and English
- BS/BA or equivalent experience preferred
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities
- Ability to effectively build formal and informal relationship networks inside and outside the organization
- Experience in delivering creative, impactful PR campaigns
- Experience in developing and delivering effective communications that convey a clear understanding of the unique needs of different audiences
- Able to work with ambiguity and on complex topics across multiple jurisdictions. Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change